Privacy Policy
Last Updated:
Astryn respects your privacy and is committed to protecting your personal information.
Please also review our Terms & Conditions for website use, service
limitations, and other important terms.
What We Collect
When you contact Astryn, book a discovery call, send an email, or attend a meeting, we may collect your name,
email address, phone number, company name, business details, and any information you voluntarily provide. If we
provide services such as marketing support, automation, CRM setup, or business systems work, we may also collect
relevant account details, campaign information, and project materials necessary to deliver those services.
How We Collect It
We collect personal information through our website, contact forms, email communication, Calendly booking
links, Google Meet sessions, and direct conversations. For discovery calls and consulting meetings, we may use
Fathom AI or similar tools to transcribe and summarise conversations for follow-up, note-taking, and service
delivery. If you do not wish for a meeting to be transcribed, please let us know before the call.
How We Use It
We use personal information to respond to enquiries, discuss possible services, prepare proposals, schedule
meetings, deliver projects, manage client communication, support ongoing work, and improve the quality of our
service. We may also use it to administer invoices, support requests, and internal business records.
How We Share It
We do not sell personal information. We may share information with trusted service providers that help us
operate the business, including booking platforms, video conferencing tools, transcription services, email
providers, hosting providers, CRM systems, automation platforms, analytics tools, and payment processors. We
only share what is reasonably necessary for those services to work.
How We Protect It
We take reasonable technical and organisational measures to protect personal information, but no online service
can be guaranteed to be completely secure. Please take care when sharing sensitive information over email or
digital platforms.
Retention and Your Rights
We retain personal information for as long as it is needed to provide services, maintain client records, fulfil
contractual or legal obligations, and resolve disputes. You may request access to, correction of, or deletion of
your information, or ask that we stop using your information for marketing communications, by contacting us at
support@astryn.co.za. Where required by law or for legitimate business purposes, we may retain certain
information even after a request for deletion.
Website Use and Analytics
Our website uses Umami, a privacy-friendly analytics service, to collect anonymous usage data such as page
views, referrers, and general device or browser type. Umami does not use advertising cookies, does not track
users across other websites, and does not collect personally identifiable information through our analytics
setup. Analytics data helps us understand how the site is used so we can improve it.
Our website may also use basic technical features such as local storage to improve usability (for example, to
remember that the intro animation has already been shown). We do not use advertising cookies or third-party
behavioural advertising trackers.
This policy is intended to align broadly with the Protection of Personal Information Act (POPIA) and our
practical business requirements.